An English guide to the Vietnamese outbound travel market
This guide
Advertising on PR Viet
PR Viet is read by people who plan marketing for Vietnamese travellers: tourism boards, hotel groups, attractions, airlines and their agencies. Advertising spaces on the site are clearly labelled and kept apart from the editorial text. This page explains what we accept, what we do not, and how to send an enquiry.
Who reads PR Viet
The guide is written in English for organisations outside Vietnam that want to reach Vietnamese travellers, and for the agencies that serve them. Its pages cover the outbound market, Vietnamese media, visas, travel fairs, the advertising law and localisation. Advertisers who are useful to that audience include tourism boards and destination marketing organisations, travel trade events, travel technology and payment providers, translation and localisation services, and research firms.
We do not publish audience figures we cannot verify. If you need traffic data to plan a booking, ask for it in your enquiry and we will say what we can share.
What we offer
- Display spaces placed by the site's layout, labelled "Advertisement", separate from the article text.
- Placement on a section, such as the market or the rules section, where your offer fits the subject.
- Advertising for events relevant to the Vietnamese outbound market, such as trade fairs and roadshows.
We do not publish a rate card on the site. Terms depend on placement and period and are agreed in writing after an enquiry.
What we do not accept
- Sponsored articles presented as editorial, or changes to editorial pages in exchange for advertising.
- Advertising that imitates the look of PR Viet's editorial pages.
- Claims about visas, prices or legal requirements that cannot be supported by a source.
- Advertising for services that would breach Vietnamese advertising rules, such as unlabelled influencer content.
- Advertising for gambling, weapons or products restricted by Vietnamese law.
Advertising aimed at audiences in Vietnam must follow Vietnamese law, including the requirements on language and on identifying online advertising. The advertising law page summarises them.
Sources: LuatVietnam — Law on Advertising 16/2012/QH13, text with amendment notes; LuatVietnam — what Law 75/2025/QH15 changed in the Law on Advertising · last checked .
What to prepare
- Creative in the sizes the site's layout uses; we send the specifications with our reply.
- A landing page that works on a phone and states clearly who the advertiser is.
- If the advertisement makes a factual claim, such as a visa change, a new route or an event date, the source for it.
- Your preferred period and any dates to avoid, such as the weeks before a fair you are promoting.
How advertising and editorial are kept apart
Editors decide what to cover and which sources to use without reference to advertisers. An advertiser cannot review, approve or change a page. If a page mentions an organisation that also advertises, the mention is there for an editorial reason and the advertisement stays in its labelled space. If you believe a page is wrong about your organisation, use the corrections process on the about page; it is open to everyone on the same terms.
How to enquire
- 01
Choose the subject
In the form on the contact page, choose "Advertising enquiry".
- 02
Tell us what and when
The organisation, what you want to advertise, the section or pages you have in mind, and the period.
- 03
Wait for a written reply
We reply by email with what is available and the terms. Nothing is booked until both sides confirm in writing.
You can also write to info@prviet.com. We do not take bookings by phone.
Common questions
Questions readers ask
Can I pay for an article about my destination?
No. Editorial pages are not for sale. Advertising appears only in labelled spaces.
Is there a rate card?
Not on the site. Terms are agreed in writing after an enquiry.
Do you sell PR or influencer services?
No. PR Viet sells advertising space on its own pages only.
Can a Vietnamese company advertise on PR Viet?
Yes, if its offer is useful to organisations outside Vietnam working on the Vietnamese outbound market, and it meets the same rules as every other advertiser.
Related
Read next
This guide
Contact
Send corrections, questions about a page and advertising enquiries to the PR Viet editors.
This guide
About
Editorial policy: who writes PR Viet, the order of sources, what we do not do, advertising and corrections.
Independent B2B guide
Home
Start here: the Vietnamese outbound market, its media, visas, fairs and rules, each fact dated and sourced.
Rules · Advertising law
Advertising law
The Vietnamese advertising rules that apply to foreign travel brands: local agencies, language, KOLs, online ads.
Access · Trade fairs
Travel fairs
VITM Hanoi and ITE HCMC compared: dates, scale, programmes, public days and how to prepare a stand.
Start planning
Write to the PR Viet editors
Report a figure or rule that has changed, ask about a page, or send an advertising enquiry. PR Viet does not sell PR or advertising services and does not pass your details to anyone.